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A freelance business is like any other business which demands your time, commitment, and hard work for it to succeed. As a freelancer, you can benefit by creating a Facebook page that will help to promote your business and engage with your followers.

It may take a little time for you to get likes, followers, and leads so we have fast-tracked this process for you and you can be miles ahead of your competitors by implementing some of these 6 strategies.

Lady on Facebook
Lady on Facebook

Posting and Testimonials

It is always good to keep your clients and followers updated with regular posts on your professional Facebook Page. Consistent posting about the benefits of your services, educational and inspiring posts adds credibility to your business and attracts the client’s eye.

Using Testimonials

Customer Experience
Customer Experience

Freelancing is like any other business where you keep looking for ways to improve your work reputation and credibility. Testimonials are a written statement showcasing your character and your services. You also get the chance to substantiate to your past and present clients the quality of your work.

You need to invest a small effort and collect testimonials from your clients on the completion of your contracts. Remember, the more recent your testimonials are, the better this represents your business. “You are only as good as your last haircut.” Fran Lebowitz

Having a list of positive testimonials will quickly prove your expertise in that particular field. Testimonials are one way that will help you attract and convert clients because they are not sales pitches.
As a freelancer, you need to take advantage of the free Facebook business page opportunity and showcase your work to the world.

If you don’t have a Facebook business page, Click here and set one up today.

Facebook Groups

Connecting with other freelancers through Facebook groups is an excellent opportunity to learn from others and promote your freelancing business, not just chat about hobbies and interests.

Learning as a group is faster than when you do it on your own. Freelancing groups will allow you to learn from others, share ideas, and tackle shared problems that you may come across working with clients.

Congratulating others on their wins is a great way to encourage group motivation and stand out as a helpful person. At the same time, this highlights your profile to any clients that are also in the group and may wish to reach out to you privately.

Below is a list of our top 4 favourite groups for freelance writers and virtual assistants which will help you build your network and be part of impressive communities.

  1. VA Savvies
  2. Virtual Assistant Hiring- Home based Jobs
  3. Remarkable Freelance Writers in Africa
  4. Online Article Writers Kenya

Facebook Live

Live Facebook video
Live Facebook Video

Facebook Live is a feature of the Facebook social network that broadcasts real-time video from the camera on your computer, mobile, or tablet. You can become a Live Broadcaster! Engage your audience to attract clients to your freelancing business.

Through Facebook live you get an opportunity to share your unique content for free and you can even use your smartphone.

“Customers don’t expect you to be perfect. They DO expect you to fix things when they go wrong,” Donald Porter.

Giving your followers a chance to ask questions and having real conversations with them is a way of improving credibility and building trust. People value useful information, but most of all, they want to feel inspired.

Share your freelancing work expertise via a Facebook live, this gives potential clients a visual example of your capabilities and shows them that you may have an essential role in their businesses in the future.

Facebook Stories

Taking good pictures of yourself and posting them regularly on Facebook stories will allow potential clients to put a face to your name. Many freelancers have their freelancing brand colors printed on their t-shirts, why don’t you give this a try too. It is advisable to wear them while taking photos because it is a way of marketing yourself.

Posting a picture of your working area to create an image in your audience’s eye and also show how organized you are. “No business can succeed in any great way without being properly organized” James Cash Penney.

Messenger Bots

Facebook Messenger
Facebook Messenger

Would you like to be able to communicate with your followers or clients when you are offline?

Facebook allows you to install a Messenger chatbot that initiates an automated chat with people who click on “Send a Message.”

Messenger bots are speedily becoming a competent tool for business because they can quickly help to convert more clients through upgraded customer service.

Customer service is the experience we deliver to our customers. It is the promise we keep to the customer. It is how we follow through for the customer. It’s how we make them feel when they do business with us. Shep Hyken

This tool brings your followers near you through interacting and sharing relevant information, thus assisting your freelancing business to grow.

If you have not created your chatbot, Click here to set one up today.

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